The user interface and user experience of your mobile app are necessary. You must create a great user interface and user experience for your app to be successful. You can make your app more interactive and engaging by understanding your target audience’s needs and market preferences.
IMPORTANCE OF UI/UX IN MOBILE APPLICATIONS
When an application is catchy and impressive enough for a first time user to attract, there is a great chance to sustain the new customers. The decision to continue using an application takes fractions of a second decision. The engagement should be thoroughly built to ensure captivation at the first sight.
Magnifying customer satisfaction and ROI
The primary goal of any business would be to increase growth. Out of all factors that contribute, UI/UX design plays an essential role in achieving this by satisfying and retaining the existing customers while attracting new customers to experience by the word of mouth marketing, resulting in the increase of actual ROI of the business.
Cost-effective perpetual solution
The sustainable perfect UI/UX will not require frequent updates, saving a lot of time and money for the business and users.
Headlining the app stores
The number of reviews and ratings will measure the success of great applications. Where a positively featured app on the app store will automatically bring in more users.
Build the brand
To win consumers’ confidence, simple convincing UI/UX will provide them with what they are looking for. The positive intention and retention of customers bring in brand faith among the community.
INSIGHTS TO CONSIDER WHEN DESIGNING A GREAT UI/UX
Consistency is key
Consistency of the brand application will increase confidence and familiarity which makes the user feel more comfortable interacting. Maintaining uniformity throughout the application is vital to ensure the UI and UX design of the application to avoid unnecessary misinterpretations.
Eg: DELETE, ARCHIVE, UNREAD, MORE options placement is consistent. This consistency won’t cause the user to pause for a moment to search for the DELETE, ARCHIVE, UNREAD, MORE options.
We can see consistency in groups apps too. Google’s apps are great examples. Google Docs, Google Sheets, and Google Slides have the same UI.
Cost-effective perpetual solutionThe shortest loading span is one of the most essential factors of good interface design. Sometimes animations will reduce the exhaustion of waiting by distracting the users. In 2017, Google published a study on the influence of website loading times (Google API, 2017)
- 1-3 seconds load time increase the bounce rate probability by 32%
- 1-5 seconds load time increase the bounce rate probability by 90%
- 1-6 seconds load time increase the bounce rate probability by 106%
- 1-10 seconds load time increase the bounce rate probability by 123%When load time was decreased by 0.1s, bounce rates on product listing pages in retail and travel improved by 5.7% and 5.4% respectively. When load time was decreased by 0.1s, retail customer engagement increased by 5.2%. Decreasing load time by 0.1s led to the bounce rate of lead generation pages improving by 8.3%. Decreasing mobile site load time by one-tenth of a second resulted in an 8.4% increase in conversion rates for retail sites and a 10.1% increase in conversions for travel sites. Luxury sites saw an 8% increase in page view per session when load time was decreased by one-tenth of a second.
Know the standards
Standard familiar visual elements(Button, Icon, Colours, Symbols) in the application will ease the user and enhance the experience of surfing without any confusion. The quicker the elements communicate, the higher the chance of a positive experience.
Action is in the interaction
Easy navigation through the application will increase the user-friendliness seamlessly without any interruptions.
Keep it simple
Simple user design that increases user interaction is what a successful outcome is measured off. Building with multiple clutters will stress and confuse the user. Which is unnecessary.
Google is undoubtedly one of the best examples of UX failure. Google+, Google Buzz and Google Wave are all good examples of products built and tested by developers. Google Wave was first evaluated by Google workers, and subsequently, beta testers were invited to participate (on request, which means it was people who were following Google). After user testing, the product did not make it out of beta. The user interface was the issue. Google Wave was capable of doing everything and was quick, but it did not make anything simpler or easier.